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Presenting the sales offer

In traditional markets, displaying the products and allowing customers to ask about price, features, specifications and availability benefits from the presence of a human being.

The lack of human support may appear to be a disadvantage in electronic trading, but in fact there are counter-balancing aspects to product presentation on the internet. Low cost compared to human sales staff, automatic customer name and address capture, e-mail advice links, follow up sales capacity and price offers to known customer profiles are only a few of these.

MAINHighway pays considerable attention to the way in which electronic Trading Catalogues are offered to internet customers in order to maximise these benefits.

The catalogue is a database

To e-commerce specialists a catalogue is a database configured to the vendor's needs but with the customers' interests in mind. The MAINHighway catalogue solution is based on our TollWay open architecture transactions system and therefore integrated directly with log-in functionality, customer profile capture and recognition and payments handling.

Here are some of the features of the catalogue solutions we offer:

• Caters for single or multi-level vendor and buyer user groups.
• Can be operated within standard HTML, ASP or PHP environment.
• Allows direct purchase through credit card, subscription or order and invoice.
• Tiered permission log in to vendor areas allows price offers, discounts and other promotional offerings to maximise sales revenue.
• Buying clearances include physical product ordering, service release, downloads and streamed media.
• Permissions hierarchy allows member discounts, free trial downloads and other merchandising flexibility.
• In-catalogue e-mail and web-links allow a customer support service to be easily plugged in.
• Follow up sales and up-selling through customer data capture.
• Batch data downloads to sales administrator back end.
• Fully secure shopping cart and purchasing pages using https protocol.
• Back end treasury handling can be linked to front end catalogue.
• Purchase history and tracking can be integrated via remote configurable viewers to different elements of the supply chain, e.g. manufacturer and fulfilment houses.
• Real-time verification of credit card purchases available by negotiation.

Implementing your needs

The catalogue is the frontline of your e-commerce offer. At MAINHighway we will capture your need efficiently and implement it quickly. We will also advise you and support you in the commercial decisions which form the basis of your catalogue configuration.

Main Highway offers its commitment to your project, not only to implement your solution but to ensure it will grow with your needs and generate the returns you require.

Solutions in partnership:

The Main Highway community of communities wants to hear from any organisation seeking to develop a market hub. Our experience with a wide range of vendors and buyers with diverse needs allows us to offer a headstart in the analysis and design of a solution that meets your needs. Contact Us

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The Catalogue

Is the "front door" through which all your customers will see and judge your sales offer. It needs careful construction.

Must integrate with your marketing, merchandising and business strategy to form the foundation stone of a sustainable and competitive presence on the internet.

Requires "people" training and awareness to be built into each implementation.

Allows you to enter the integrated e-business world where innovations in price and product offers can be implemented rapidly to satisfy your customers.

Our solutions open up the potential for "back-end" integration, implemented at a pace that suits your needs..

Contact us today about your catalogue. We have the comprehensive flexible solution you need.