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Sharing
a common purpose
Enabling your community for e-business requires
an infrastructure based in internet technology to promote your common
purpose.
Main Highway
makes this available to you - a set of tools which add up to a lot
more than a web site. This page gives you details of the generic
tools we provide, but there are other solutions we have available
which we can customise to your needs.
What do you
need to create your internet community?
An
integrated database and registration mechanism
At their core,
internet communities are database communities. By creation of a
"membership" you create the private user group for your
communications, product sales, or community service. Main Highway
has a high speed on-line database solution for member management.
Features include:
- A generic
core field structure suitable for name and address capture
- Further information
fields for member's details such as professional membership, key
contact, e-mail and web site.
- Configurable
self-registration or administered registration with User I/D and
password implementation.
- Import export
tools for uploading and/or downloading member information.
- Configurability
to allow you to choose the way you want to manage your member
records.
- Extendability
to a customised structure suiting your community needs.
Search
engine.
Members of
your community have to be found by other members and by the public
seeking their products and services. Our configurable search
engine provides you with various options and the potential
to extend reach in your markets.
- Member-only
or open internet searches.
- Branded interface
using your design colours and reflecting your design style.
- On-line secure
editing of key details to reduce maintenance.
- Click through
e-mail and web site URL for easy communication between members.
- Extra administrator
controlled fields for QA kitemarking and/or revenue generating
links to further member's pages.
In addition,
Main Highway's search engine offers a unique feature - extended
reach into a community of communities as part of the Main
Highway extranet. When allowed, (the feature is configurable)
your members can be found through other horizontal communities
such as chambers of commerce and trade groups. Main Highway
therefore helps you promote your members across our wider community
of communities.
Content
Management
Having set
up your community you have to administer it. Main Highway has
a number of solutions which allow advertising, visitor content
and member information channels.
- Member
areas
accessible only by log-in and password.
- Revolving
banner and classified ads to generate revenue.
- Quick upload
of content using our Envoy utility
- News sharing
tools and forums.
- Site maintenance
and upgrading service.
TollWay
transactions system with multiple buying methods
Creating revenue
opportunities requires you to have some form of e-commerce solution.
Main Highway has a unique open architecture transaction handling
system in TollWay.
This is described elsewhere on this site. In summary, TollWay
allows you as a vendor to decide how you want purchases to be
made, who can make them and what purchasing methods they can use.
TollWay implementation
includes a visitor registration mechanism which permits
name, address and purchasing detail capture. Main Highway backs
this up with a full treasury and fulfilment service if required.
With all its
solutions Main Highway works to catalyse electronic working methods
to lower overhead costs and increase productivity. Through our
development program for all our communities we promote your
presence, your abilities, and your interests in being a profitable
networked enterprise.
Solutions
in partnership:
The Main Highway community of communities wants to hear from any
community that wishes to extend its presence on-line, perhaps becoming
one of our local hosts as well. You will be surprised how quickly
we can implement our solutions which will work to benefit your membership.
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Communities
that build
One
of the objectives for any on-line community is to create a set of
visitors who return and use the services offered.
To
achieve this communities have to create reasons to visit them. News,
forums, events diaries, e-mail newsletters and other services help
create an initial sense of community.
Member
offers, discounts and other special privileges generate yet more
member loyalty, leading to a community that creates its own traffic
as members come back "to see what is happening".
Main
Highway can help you with the content and utility solutions that
set you on the path to an active busy community site.
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