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Making the internet a place to do business.

More and more organisations are realising that there is potential for doing business differently using the internet. But how?

To be truthful, it's taken those working in the field a long time to even begin to work that out. The technology has been there, but has needed to be configured with commercially useful characteristics to make it of value to business.

The internet began as a kind of free-for-all common grazing area; no properties, no prices and therefore no markets providing information to guide innovation. Any student of economics can cite the disadvantages of such an arrangement.

Today, the buzz word is "community" - places on the internet to which people belong. Understanding the idea of community and the different forms it can take is vital to understanding how the internet is developing. Community implies ownership, community implies service, community implies communication and sharing of interests and building customer loyalty. Community also offers perceived value for which people will pay to access. Business understands all these sentiments, they are the foundation stones of commercial enterprise.

MAINHighway and communities

This area of our web site describes the various types of communities which are being developed across the internet. It also tells you what MAINHighway can offer your organisation to implement your community, adding value to the internet and supporting your commercial interests.

We make no apologies for making this site "busy" with quite a lot to read. Anyone planning to take their business into the internet arena must grasp why it is often said that "the internet is changing everything". We believe that happens to be true and we offer a warm welcome and a helping hand in partnership to anyone taking on the challenges of becoming a networked enterprise.

Clicking on the Forward button below will take you to the first description of Knowledge Communities.

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Put bluntly it was:
"How do we make the internet of value to business and not merely another overhead?"

Over the past three years we have developed a range of internet technology solutions to achieve that challenge. We are now implementing those technologies across a range of communities.

We admit readily that we are having to invent as we implement, but we also stress that our position is that of hard-headed commercially minded entrepreneurs. We are not interested in technology for its own sake, but in making connected companies succeed in competitive markets.