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Targeted Media Channels for profitable markets

The advent of digitisation means information can be disseminated faster and more easily than ever before. Our Knowledge Delivery solutions are designed to help you do this in a targeted way, turning your community into a market where the value of information as knowledge can be captured.

MAINHighway uniquely combines

• The technology to create an electronic community
• The origination and production skills, and the delivery technology, to provide content services to that community
• The technology to allow content to be targeted to segments within that community in a controlled way
• The technology to obtain revenue from digital assets.

MAINHighway creates your virtual community

Our community solutions provide the foundations for your knowledge delivery system. Built in to our core database registration and log-in is a permissions hierarchy. This allows you to stratify your membership into, for example, Guests, Associates and Members.

Immediately, you can gear your service offer at different levels for different visitors. Free downloads for members, discounts for Associates, log in for topical on-line services are only some examples of targeting your offers to specific customer types. The channel to the market you are building within your community becomes controllable.

MAINHighway helps build deliverables for your market

Our content solutions provide what you need to push knowledge down your channel to your customers.The processes involved are:

• Content planning. Deciding on the scope and structure of content, planning how it will be originated, contracting the creative talent to produce and design it, and setting in place the systems to monitor on-going production.
• Origination. Research, writing, designing, formatting, maintaining content. A quality approach to these tasks is vital to keep your community thriving.
• Production. Thriving communities eat resources; news, advertising, promotions, informational data. We can help you develop the production facilities and abilities you need to feed your community.
• Delivery. Digital delivery in all media through the internet is our skill. Streaming, on-line applications, member-only web sites, plug-ins and downloads. By integrating your deliverables into our community technology framework and delivering using our e-solutions we let you market your knowledge content successfully.

Click here to find out more about our content solutions.

MAINHighway takes your knowledge to market

With your community in place and your content refined we can allow you to tailor delivery to a targeted audience. Log in allows you to stratify your buyers. PurchasePoint allows you to distribute knowledge where you want, when you want and to whom you want. SupplyPoint allows you to bring mult-vendor solutions into your market, offering virtual services within a knowledge sector.

Our solutions can be integrated into broadband video and audio streaming applications, to on-line services applications and to topical "spot" data delivery from multiple vendors to multiple buyers. Your market is made real and maintained by us on the foundations of our technology.

TollWay allows the management of value

Our integrated TollWay open architecture payments system includes specific configurations for royalty payments to re-sellers and third parties. Multi-vendor solutions with multi-level buyer permissions can also be handled. MAINHighway has a commitment to providing technology which is flexible enough to handle the many varied forms of deliverable and commercial arrangements frequently found in media publishing and distribution.

Solutions in partnership:
Building on its leading experience with its own extranet, Main Highway is able to offer economic access to its technology solutions to support new knowledge-based communities. Trade Associations, Institutions and other sector interest groups can all benefit from our database and log-in technology.

Other desktop and server tools also allow easy news and events management, efficient electronic communication with your own membership and other benefits that bring your community together as an actively developing trading and revenue earning entity. Contact us now.

Home

The BLIS search engine providing access to language service providers on-line both direct and via the Main Highway extranet.

Members mailings providing news on latest developments

News Updates using Envoy our news posting utility

Purchasing using TollWay technology

Forum, Event Diary and conference handling