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Perceived value makes a market happen

A community that might trade is not enough. Your community has to trade now, trade more later, and sustain profitable trade in the long term.

The task of the community administrator is to extend their product and service offer to their members in a way that they can perceive their value to them. Crucially, that offer has to change and innovate through time. In successful markets this happens as the supplier learns about customers and the customers learn about the product/service offer. Doing business (marketing) is about identifying, anticipating and satisfying customer wants - offering perceived value.

Internet markets are no different. They are emerging in various forms to allow these matches in perceived value to be made. MAINHighway is at the forefront in internet market developments, bringing our technology to bear on the business need.

What MAINHighway offers your community of buyers and sellers

In this section of our site you will find information about markets tailored to capture differences in a) their participants (who comes to them) b) their structuring of the sales/service offer (how perceived value is matched) and c) the handling of the transactions processes involved (how business is done). Those are the parameters which characterise the tools we provide to support your market.

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What is it about markets? Some interesting ideas

Market forces do not exist, only tendencies to match preferences.

Prices are the key information system telling businesses what to sell and consumers what to buy

Markets are not about selling, they're about innovation, the place where suppliers find out what to sell tomorrow based on what is being bought today.

Competition should at all times be seen, in essence, as a discovery process.